Chris Harrold, vice president of business development for Mohawk, says his company launched its newest offering at this year’s Graph Expo as part of its specialty digital substrates product line.
Mohawk’s Dimensional Portfolio is a line of pre-scored and perforated products designed to run on digital presses, HP Indigo presses, and dry toner equipment. They are available on Mohawk Superfine Eggshell i-Tone, Mohawk Via Linen i-Tone, Mohawk Color Copy Ultra Gloss, and Mohawk Synthetics, and include 18x12-inch or 20.5x14.33-inch sheets of pre-scored and perforated shapes and formats. Available patterns include a cube box, gift box, table tent card, pocket folder, golf ball sleeve, wine bottle box, greeting card, and door hanger.
The new line lets a digital printer “leverage the investment he has in his digital press and really create a packaging offering that maybe he or she didn’t think he could offer,” Harrold points out.
The dimensional products are, he notes, a fast, high-value solution for the brand strategy and marketing needs of vertical markets such as colleges, medical, hospitality, small businesses, and more. They are quick and easy to fold, pop out, and assemble, and they eliminate finishing operations from the budget and production schedule. Because they run on digital presses, each dimensional piece can be personalized. For short runs, Mohawk offers packs of 50 or 250 sheets.