Association Insights: Flip-Book Mobile App Provides Much Needed Resource

Printing Industries of America, in its continuous efforts to enhance the growth and efficiency of the printing and graphics industry, is in the final stages of developing a mobile application to complement the printed version of “The Value of Print Flip-Book”.

The Value of Print app users will have convenient access to all the great features of the flip-book, which includes facts, statistics, and additional resources to promote the value of print. But the app expands on the flip-book by providing live RSS feeds and a searchable version of the “Print Market Atlas”. This will allow users to look at print statistics by selecting a location—national, state, or regional. They can then see shipments, establishments, and employment. Each of these overviews will allow for filtering by market segment and printing process. The results are displayed in a chart or graph format, whichever the user prefers.

“After the overwhelming positive response to the flip-book, we decided to create a mobile version that not only contains all the great statistics of the flip-book but offers people real-time subject matter news and custom searchable information,” said Lisa Rawa, vice president of marketing, Printing Industries of America. “We believe that this app will provide people in the printing and graphic arts industry with the perfect tool to help sell print and promote what we all know—print is alive—and our industry will continue to adapt, grow, and prosper.”

The app is in the final approval stages with Android and Apple. Once approved, it will be available for a free download. Look to www.printing.org/valueofprint and Printing Industries of America’s Facebook and Twitter pages for updates on the status of the app.

To purchase a printed copy of the “Value of Print Flip-Book”, visit the Printing Industries Press online store or place your order at 800-910-4283 ext.770, or 412-259-1770, or at membercentral@printing.org.

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