The personalized, holiday greetings cards have begun to arrive in the mail, and more than a fair share of those ordered online from Hallmark.com are produced by direct marketing firm MSP in western Pennsylvania. (Many of Hallmark’s cards are sold through retail partner websites, such as...
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Then there are those who are jobbing out and spending, say, $1,500 per month with a vendor, added Doug Sherwood, Rollem’s western regional sales manager. If the client sends out their finishing work, discussion focuses on a cost analysis of current vendor prices versus the ROI for a Rollem system, generally over a three- to five-year period. Added benefits include in-house job control and quicker turn-around times. Corwin concluded, “Most web-to-print and marketing service providers have easily justified an in-house option to not only lower costs but for the key ability to turn product around quickly.”