Finishing's Smooth, Inline Flow

In today’s printing operation the use of automation is essential for profitability—and there are many different solutions for increasing productivity and reducing the touch points that introduce both costs and possible errors.


The personalized, holiday greetings cards have begun to arrive in the mail, and more than a fair share of those ordered online from Hallmark.com are produced by direct marketing firm MSP in western Pennsylvania. (Many of Hallmark’s cards are sold through retail partner websites, such as...


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Then there are those who are jobbing out and spending, say, $1,500 per month with a vendor, added Doug Sherwood, Rollem’s western regional sales manager. If the client sends out their finishing work, discussion focuses on a cost analysis of current vendor prices versus the ROI for a Rollem system, generally over a three- to five-year period. Added benefits include in-house job control and quicker turn-around times. Corwin concluded, “Most web-to-print and marketing service providers have easily justified an in-house option to not only lower costs but for the key ability to turn product around quickly.”