We showcased further software innovation at Drupa 2012 to enormous interest. QR-code initiated transactions sparked the imagination of show visitors, bridging the gap between hard copy communication and digital interaction. This solution enables businesses to place QR-codes on transactional documents. Once scanned using an app on the consumer’s phone, the QR code takes the consumer to a secure payment site, enabling bills to be immediately paid. Such a service has huge potential – enabling organisations to accelerate cash collection and dramatically reduce the cost of payment transactions, whilst also building service options and revenue streams for those servicing the business world.
These are exciting times. We are developing technologies that facilitate multiple lines and types of communications, bringing value to the physical mail and connecting customers into the digital world. Communication management software is delivering cost and efficiency benefits now, but is also enabling businesses to position for future growth. Behind the eye-catching hardware, software innovation develops at an incredible pace. For the end consumer, the benefits are convenience, efficiency and choice. For the service provider the benefit is business growth.
David Thomas is global director of software business development and product management for Pitney Bowes. Learn more at www.pitneybowes.co.uk.