The final stage of selling printing is not just getting the order but the actual implementation of producing the work. Salespeople need to be part of the production process while setting the right expectations. The ability to gain ongoing account loyalty, support the customer, maintain communications, and identify additional applications will ensure long-term and repeat sales.
With so many commercial printers trying to compete in a price sensitive and commoditized world, customer service is often the only differentiator. Providing outstanding customer service is a necessity. If your best customers don’t love you, they will leave you.