Ultimately our goal is to provide our customers with the best solutions to maximize their marketing efforts. It is important to be aware of all of their marketing pieces, including brochures, business cards, trade show displays and other signage. By piecing together a series of informational pieces that effectively communicate brand messaging and fit seamlessly into an integrated marketing communications plan, we can help our customers achieve the best results.
As signage and graphics providers, we need to continue to battle the perception that signs are “all we do” and showcase our expertise in creating integrated marketing solutions for our customers. Are you taking advantage of the opportunity to tell your clients all you can do offline to help them grow online? Let’s all work together to remind our customers not to forget the tried-and-true, proven solutions in favor of the flavor of the day, and to show them that maximum effectiveness comes from using all the tools at their disposal—old and new.