The smaller printing company executive lives in a very different world than the large printing company executive. Dealing with risk and decision making are a daily affair and poor decisions can not only lead to loss of a job, but loss of one’s house or personal assets as well. There is a need for the smaller printer to not only focus on the strategic, but the tactical as well. There is much talk about working on your business, but what happens when you have to work on your business and in your business too? How do you balance this? How to you prioritize your time and resources?
These are some of the issues that smaller printers are looking for assistance with and I believe this need is what brought about the founding of NPOA. Printers helping printers. Owners helping owners in a way that has not been addressed by the current trade associations. More practical, hands-on, actionable information to its members is what NPOA intends to provide.