It seems like no matter where you go, vehicles wrapped in brightly colored graphics can be spotted weaving in and out of traffic in cities around the world. When you look at some of the statistics about them, it's easy to understand why. Consider these statistics compiled by the Outdoor Advertising Association of America (OAAA):
• More than 95 percent of Americans are reached by media targeting vehicle drivers and passengers.
• One vehicle wrap can generate between 30,000 - 70,000 impressions daily.
• Fleet vehicle advertising boosts name recognition 15 times greater than any other form of advertising.
• Thirty percent of mobile outdoor viewers indicate they would base a buying decision on the ad they see.
It seems to even make more sense, when you consider the value of a vehicle wrap when you compare its cost to the Cost Per Thousand Impressions (CPM) of other forms of advertising. (Statistics courtesy of the OAAA):
• A 30-second prime-time spot in the top 100 television markets cost $17.78 per CPM.
• A 60-second drive-time ad in the top 100 radio markets cost $8.61 per CPM.
• A one-third b/w page ad in the top 100 newspaper markets cost $22.95 per CPM.
• A four-color one-page ad in 23 top magazine publications cost $9.35 per CPM.
• The average for all forms of billboard ads cost $2.18 per CPM.
• Vehicle wraps cost $.77 per CPM.
While it may be true that “everyone is doing it,”—and after looking at those statistics you might want to jump into this niche with both feet—it’s also very evident that not everyone has the right tools or experience to do it the right way. Creating and installing vehicle graphics involves is more than just printing a graphic on an adhesive-based vinyl and slapping it on a car. Successful and professional wrappers pay attention to the design of the graphic, the variations in the vehicles, and the techniques used to install the graphics correctly so they don't damage the paint and the graphic remains in place.
In this issue, we focus on this growing area and outlining everything you need to know to successfully create, print, and install vehicle graphics—from the initial design all the way to the installation. Top installers also offer some of their best tips to ensure your graphics are the best they can be every time.