Market Intelligence: The Best Tool for the Job

Over the past couple of years there have been a couple of advances that may shake things up a bit when comparing these different graphics technologies. For example last year the new KIP C7800, a color toner-based printer, came out with a lower price and increased the speed over the previous KIP Color 80, making it a much more viable product for short-term color graphics production. Also in 2012 we saw the introduction of some of the high-speed water-based inkjet printers that use Memjet print head technology to create a single-pass wide-format inkjet printer. While there are a lot of unknowns in terms of prices and running costs, the demo units seen from companies like Oce (now Canon Solutions America) and Xante had very impressive speeds which could really change the perception of water-based inkjet as a low-end graphics technology.

As the saying goes “use the best tool for the job” so InfoTrends is projecting each of these technologies to find their place in today’s highly competitive and diverse wide-format digital graphics market.