Interesting communication pieces, using specialty paper or unique designs, are being used to break through the clutter that competes for the consumer’s attention. A case in point is the award-winning folded invitation to last fall’s annual Unisource Chicago Paper Show, printed on Classic Linen...
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Artists, art galleries, photo book producers, and high-end product catalog designers are using Mohawk’s Panoramic papers, which lay perfectly flat when the book they’re bound into is finished. Using Convertible Solutions’ TRU-flat bindery technology, the designer is no longer bound by the gutter, says Harrold. “The panoramic format offers enormous potential for brochures, presentations, art books, high-end photo books. The artist no longer has to worry about crossovers or color matches,” says Harrold,
Value of Media
Xerox, more typically associated with digital production machines, realizes the value of media in the digital printing arena. “With Xerox, it’s also about the media,” says Brian Segnit, a marketing manger and resident photo publishing expert for Xerox. “We have substrates or paper that allows you to create something no one else is doing.”
Xerox’s line of specialty printers, optimized for their production machines, are also going beyond 8.5x11-inch coated to include AccordionPix, a freestanding, multi-image, two-side paranomic array that displays eight photos total, as well as synthetics, magnet media, signage, and custom packaging. The whole point is to allow printers to create promotional material that lets their customers standout, says Segnit.