Sales Clinic: Direct Mail Marketing Still Works!
Direct mail still works! But you have to accept that direct mail is no longer limited to ink and/or toner printed on paper and delivered by the USPS. An email can be just as direct, and a lot less expensive.
Dave Fellman is the president of David Fellman & Associates, Cary, NC; a sales and marketing consulting firm serving numerous segments of the graphic arts industry. Contact Dave by phone at 919-363-4068 or by email at dmf@davefellman.com. Visit his website at www.MyPRINTResource.com/10004781.
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