Graphic communications professionals from the US and Latin America converged on the Orange County Convention Center in Orlando, FL, February 21-23 for Graphics of the Americas. The trade show floor was busy from the ribbon-cutting ceremony until the doors closed at the show’s end.
One of the highlights of the show was a special, limited attendance keynote luncheon address by Ohad Axelrod, product line and segment manager at Landa, titled “Nanography: The Second Digital Printing Revolution”. Axlerod gave attendees an update on the progress Landa has achieved with its Nanographic press since it was introduced at drupa last May. He also cited mid-2014 as the time frame for the commercial release of the first press, which will be a B1 size model.
Educational sessions were held throughout the show and dealt with subjects that touched upon prepress, digital printing; sales and marketing, management issues, wide-format opportunities, publishing, design and creative: Photoshop, InDesign, Web and interactive. Attendees took home knowledge and skills that will help them improve their businesses and increase market share.
Excellent Expo Exploits
Those who came looking for technology solutions found a treasure trove in Orlando. “We are extremely pleased with the number of new and returning exhibitors coming to this year's Orlando show,” said GOA president George Ryan. He pointed out that Graphics of the Americas offers a look at the latest product offerings to people who may not have been able to attend drupa or Graph Expo.
Special attractions included the Expo Theatre, sponsored by Print Media Centr. This area hosted an array of tables holding samples of some of the most creative printing projects around. Technologies covered included flexo packaging, dimensional products, and even demonstrations of augmented reality. In another area, Arlon and Mutoh teamed up to wrap a sports car with a superhero motif.
Attendees looking for output devices could speak to representatives from Xerox, Konica Minolta, Goss, MGI Digital, Ricoh, Xanté, Oki Data, and a number of regional resellers. Need to add that finishing touch? Postpress equipment was on display from Spiral/James Burns, Duplo, Therm-O-Type, Baum, Morgana, CP Bourg, and other manufacturers. Abundant offerings were available for those seeking help with wide-format applications or signage as well as numerous suppliers of consumables. There were even a couple of sewing/embroidery displays for serious out of the box shoppers.
Service companies on the show floor ranged from financial companies to international job brokers. ASI was available to help printers increase sales by adding specialty products to their services. And, of course, Printing Industries of Florida sponsored an International Lounge area where foot-worn attendees could take a well deserved break.
Next year, Graphics of the Americas will return to its roots in the newly renovated convention center at Miami Beach.