The firm’s proprietary Conform Chrome, a vehicle accent film for gas caps, side-view mirrors, stripes, and door handles, was introduced at the 2011 SEMA show. In addition to the Supreme Wrapping Film line, Avery Dennison’s MPI 1005 Supercast Easy Apply RS is a digitally printable film that is repositionable and slideable. Colors pop on the digital films to create dynamic personalized designs, noted Hain.
Avery Dennison educates consumers and small businesses about color change and wrap films and connecting them with car wrap installers through www.CarWraps.net, a website that locates local pre-screened and certified installers so a vehicle wrap quote can be requested.
Top 10 Wrap Tips
“A good design is only as good as the installation,” advised Shad Interligi, owner of Real Hit Media, White Plains, NY, which has more than 4,200 fans on Facebook. “You are only as good as your last wrap” is another Interligi pearl of wisdom. The wrap veteran has compiled 89 such points into what he calls a “Vehicle Wrapper Manifesto,” a creed of sound bites into which he has “poured 10 years” and had copyrighted in 2012. (See the whole manifesto at www.vehiclewrapper.com.)
So, with this his help and apologies to late-night talk show host David Letterman (and CBS), here is WFI’s tongue-in-cheek top 10 list:
Top Ten Tips for an Awesome Looking Vehicle Wrap
10. Clean seams.
9. Never scratch the surface.
8. Measure it. Then remeasure it.
7. No bubbles, no troubles.
6. Don’t fight the vinyl: It will always win.
5. Clean, clean, clean.
4. Jagged cuts make people nuts.
3. Don’t blame the printer!
2. No, it’s not paint.
And the number one tip for an awesome-looking vehicle wrap:
Triangulate*. Read the vinyl: It wants to get laid.
*To triangulate the vinyl refers to applying the tension to the material differently for vehicles. “In many cases (walls and windows), the tension is dispersed horizontally or vertically,” explained Interligi, “but when working with compound shapes, such as on vehicles, that tension is sometimes best directed in a triangular direction as opposed to a linear one.”