One of those orders came from EarthColor, a large provider of “print and digital communications” headquartered in New Jersey with facilities in New York, New Jersey, Florida, and Texas. According to EarthColor CEO Robert Kashan, “We are excited about the future and how the Landa solution will transform existing technology and fulfill the promise of merging offset and digital printing into a single format, allowing for a true print-on-demand solution.”
While the idea of combining the quality and productivity of offset with the short-run capabilities and versatility of digital is certainly attractive, there is still a ways to go before this can or will be realized. Almost every new technology is buggy at the outset and I don’t expect Nanography to be any different. Engineers are still working on finalizing the one press model that will roll out in beta at the end of the year, and the predicted arrival at high-end offset quality is a couple of years in the future. Then there are considerations such as pricing, service, reliability, operating costs, and proprietary consumables to take into consideration.
That’s not to say that Nanography won’t eventually have an impact on the printing industry and it is not to say that folks should wait until everything is perfect or high-end offset quality before considering the technology. All of the current technology used in our industry has evolved and improved since it was introduced. In the meantime, most of it has made money along the way.