Creating a good business plan is an essential part of business management, but executing the plan is critical for success. Practical, actionable ideas help business leaders create a good plan and turn it into great results. Quick and small commercial printers find the concrete, real world information they need to do both at the annual National Association of Quick Printers (NAQP) Owners Conference and in NAQP’s industry-leading studies.
Debuting this spring is the inaugural edition of the 2013 NAQP Sales & Marketing Study, the first-ever report covering topics such as marketing budget benchmarks and effective sales strategies for the quick and small commercial printer.
With input from some 200 printing companies in this key industry segment, the new study shows how to market a business with limited resources, how quick and small commercial printers are actually spending their marketing dollars, and what these printers have found to be the most effective marketing practices in today’s business environment.
On the sales side, it identifies leading industries buying printing and the fastest growing print revenue sources, shows how to turn top prospects into clients, and explains how to set expectations for smaller sales staffs based on industry statistics.
As with all NAQP studies, the new report contains detailed, specific information based on survey responses from active industry managers’ data that can be used to help establish and institute winning approaches for marketing companies’ current services, explore potential new service areas, and implement sales strategies and tactics that really work in the current marketplace.
The 2013 NAQP Sales & Marketing Study, published by NAQP and Mitch Evans Consulting, is the fourth new study for the quick and small commercial printer to be released by NAQP over the last 12 months. Previous studies include the 2012-2013 NAQP Financial Benchmarking Study; the 2012-2013 Quick Printing Wage & Benefits Study, sponsored by Xerox; and the 2012-2013 NAQP Digital and Wide Format Pricing Study, sponsored by Canon. All four studies have also been sponsored by Quick Printing.
NAQP studies are available at the NAPL bookstore at www.napl.org/store or by calling 800-642-6275, ext. 6324 or ext. 6345. All studies are offered at a discount to NAQP and NAPL members.
Tune Up for Nashville!
It’s not too early to tune up plans for the 2013 NAQP Owners Conference, slated for the beautiful Gaylord Opryland Resort and Convention Center in Nashville, TN, November 7-10. The conference is geared specifically to the quick and small commercial printer and offers hands-on ideas and insights.
“We are really excited about taking our Owners Conference back to Nashville,” says Charlene Sims, president, The Master’s Press, Dallas, TX, who co-chairs the conference planning committee with Craig Dellinger, president, New Haven Print, Fort Wayne, IN. “We know this will be a great venue for the revitalized program our committee will be putting together according to the specifications our members have provided through their 2012 event feedback.
“This is a conference that any small commercial printing business owner or executive should attend,” she continues, “because it will address issues that their peers have identified as important, and will feature industry leaders offering the latest strategic and tactical information—ideas that attendees can take home and put to work in their own shops immediately.”
To ensure that the conference includes topics of greatest interest to small commercial printers, the planning committee encourages all printers in this segment to share their ideas about what they would like to see covered at the event. Add your voice to theirs at www.naqpoc.com.
In addition to a great program of knowledgeable industry- and segment-specific speakers and panels with real world owners and managers, the conference will provide lots of networking opportunities and “more take-aways than you can carry home.” To learn more, or to register and take advantage of special early bird rates, go to www.napl.org/events/2013oc.