Art Coley, President
I appreciate you continuing to gather information on each franchise brand and measuring the performance. 2012 will be a year we all look back on as a key turning point in the AlphaGraphics Network. Under new ownership and management, we have shifted the focus as a franchisor to three key areas that we are confident will help us continue to lead the pack.
First, a continued focus on the basics. We have to do more than provide print solutions. But what we cannot forget is that manufacturing and production are still at the heart of what we do. The market, more than ever, wants the right solution, at the right time, that will deliver the right result. To do that, any business in this industry has to be at the top of their game.
Whether print, large-format, mailing services, marketing campaigns, website, branding, client profiling, list acquisition, or any of the many products and services we provide to businesses across the US and in seven other countries, we have to be able to deliver. And that means having a commitment to excellence in production, workflow, outsourcing…and whatever it takes to deliver what our customers need to increase their reach. In sports, we know that a champion team never forgets to work on and train in the basics. We do the same at AG.
Second, help our franchisee partners reach a new level of success. As a franchisor, job #1 is to provide the right training, systems, and support to help franchisee partners become better business owners. That means having the right conversations, implementing the right best practices, reviewing the right metrics and financial data so we can build action plans that will drive healthy revenue growth that increases their bottom line and builds more value in each of our business centers. A franchisor that is not delivering on that promise needs to stop and take a hard look at what they are doing.
At AlphaGraphics, we ask ourselves daily, “How do we help our franchisee partners improve results at the business center level?” That’s where it starts, and we believe that any independent not getting the results they want and need or corporate refugee that wants to own a higher volume B2B franchise should give us a call and explore what we have to offer. There is a reason why AlphaGraphics has more business centers in the Top 100 than all the other brands combined. It’s about building successful business centers, one location and one franchisee partner at a time.
Finally, an intense focus on the end user—the customer. We all know how easy it is to get “busy” each day with the changes we need to make, that next piece of equipment, software, production, financing needs, workflow, staff issues, etc. And too often in all of that “stuff” we forget to ask three simple questions: “Who is the customer we serve?”, “What problems are we solving?”, and “Why?”
At AlphaGraphics, we understand that the customer is at the center of everything we do. We know that it’s not the franchisor or franchisee who determines our success…it’s the customer! And if we want more prosperity, better sales, improved profits, and an increase in business center values, the only way to get there is by finding new customers that want to do business with AlphaGraphics.
2013 is off to a strong start. We anticipate this to be our best year yet…and we’re just getting warmed up!
Todd Nuckols, President
2012 marked another year of transition for our industry and the CPrint program. We continued to investigate trends that were proving profitable and, in turn, helped our affiliates to ride these trends to the finish line. But our work is far from done. Today we work harder than ever to give our affiliates a head start in their local markets so that they are the true leaders and can offer far more than their competitors.