This past year we awarded two of our shops with the top award in our program called the Superior Performance in Print Shop Management Award. To receive this, a print shop owner must achieve the following in the same business year: a 2:1 or higher current ratio, 20 percent or more profitability and 15 percent or greater sales growth over the last three years. We feel this puts a print shop in the top five percent of all shops in North America, and we are proud to say that two CPrinters achieved these marks while many print shops were struggling to keep the doors open.
We kick started more training that will become evident in 2013 with weekly webinars on topics of importance. Today CPrinters can receive 50+ hours of timely education for themselves and their workers. All of this is without additional cost or expense to them. And education is the key to timely business adjustments that are needed now more than ever.
The future looks bright for CPrint affiliates because they have tools at their disposal that many of their competition don’t even know exist. And instead of staying in the shop, pulling the covers over their heads, and waiting for the storm to pass, CPrint affiliates are making money, having fun, and spending a lot more time with their families.
Richard Lowe, President
Business remains ultra-competitive and price sensitive for our traditional products and services. Our transition to marketing services is in full swing, but it is not easy. Even with all the political posturing and uncertain economic times in 2102, our franchisees have persevered and grown their businesses. Our network sales grew again in 2012, because our franchisees are focused on helping their customers grow their businesses.
We believe delivering on marketing services is about understanding what your customer considers “value”. We speak in the language of the customer; not a print manufacturer. We understand their marketing challenges, understand their pain, and then help them improve by bringing them a new approach to solving their marketing problems. We can and are helping small and medium sized businesses communicate their message more effectively and efficiently with integrated marketing campaigns today.
We will sustain our growth by executing consistent integrated marketing campaigns to our customers and prospects; that puts us in their consideration set when they are looking for help with their printing, signage, and marketing needs.
The Franchise Services Inc. team will support our franchisees by helping them to manage cash flow, hands on assistance in sales and integrated marketing, and training them on all the new products and services they need to deliver to help be more relevant to their customer.
Leadership is about adapting to change and driving improvement. Leaders are responsible for setting business objectives and initiating actions that will exceed goals. We have a network of leaders that have taken this to heart and are up to the challenge of adapting and growing their businesses. We are proud to be their partners.
ICED Print Brands,
Jay Groot, President,
At ICED, we continue to focus on the positive aspects of the graphics business and the overall economic climate. Six of the seven franchises held by our parent company are in the print industry, so we are following our multi-year plan to grow our franchises into marketing service providers (MSP).
Through our annual conference and our bi-annual focus groups, our center owners are redefining themselves as something more than “just” printers. As in any society, some are eagerly adapting to this role while others are a bit more reluctant. Fear of change. Fear of new equipment and software. Fear of learning new ways of doing things. All of these are factors that we strive to help our owners overcome in order to succeed and grow.
Our vendors are a critical component in helping our owners embrace the MSP concept. They, too, have realized the importance of reaching out to their client base with innovative ideas for marketing. Certainly, they want these customers to use their equipment and products, but the marketing aspect comes first. We are grateful for their help, and utilize them for re-posting blogs, participating in webinars and seminars, and for conducting workshops at our owner events.