Dynamic digital signage (DSS) is a natural extension for on-premise sign companies to expand and use their expertise in content, marketing, and project management. As ISA 2013 International Sign Expo show-goers ready to pack their bags and ring in spring in sunny Las Vegas (April 4-6), here is a...
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The 7 Key Elements of DDS by Alan Brawn of Brawn Consulting
The next step in the process of demystifying dynamic digital signage is the introduction of The 7 Key Elements of Dynamic Digital Signage. The elements are comprised of hardware, software, connectivity, content, operation, design, and business models. Each element will be defined and we will show how each relates to one another remembering that each and every dynamic digital signage project no matter how small or how large utilizes every one of The 7 Key Elements each time. This course gives you a context from which all projects can be designed and deployed.
Applications: Where and How to Sell DDS: by Lyle Bunn of BunnCo
The traditional sign creation and installation industry knows very well who their current customers are but exactly who are the potential customers for dynamic digital signage? This course will take a “thinking outside of the box” approach and show who the dynamic digital signage customers are and how to use your current skills and expertise with a little education about dynamic digital signage to increase your business with both current and new clients. (Video preview)
Partnerships for Success in DDS for the Sign Installer by Melody Craigmyle of Almo
Looking at the dynamic digital signage industry and The 7 Key Elements of Dynamic Digital Signage it would be a rare company who has all the resources in house to address every aspect of the industry. This course is dedicated to understanding partnerships and helping a company discover what you need to outsource and what needs to remain in house. It will touch on profitability and show that partnerships can be entered into in a win/win approach relative to risk abatement and profitability.
The Business Side of DDS for the Sign Installer by Daniel Parisien of Broadsign
There is no doubt that one of the biggest concerns in dynamic digital signage is the business side of the equation. This course speaks to the “numbers” that are involved and deals with the investment along with ROI and ROO for both the signage installer and the clients for whom the dynamic digital signage project is being built. Of The 7 Key Elements of Dynamic Digital Signage, the business segment is the most complex and must be understand before moving forward.
Trends in DDS by Rich Ventura of NEC
The Trends in Dynamic Digital Signage goes beyond the obvious inclusion and deployment of a flat panel display or projector and screen and takes each of The 7 Key Elements of Dynamic Digital Signage individually and in a step by step manner discusses major current trends that will affect the traditional sign installers business. This course makes the attendees aware of these leading edge trends and prepares them to discuss these with both current and future clients.
Demonstrating DDS to the Customer by Jonathan Brawn of Brawn Consulting
Ultimately, the client will want a demonstration. This course is designed to show how to demonstrate the hardware, software, and content that are the central themes of dynamic digital signage. We will illustrate how to demonstrate displays with their features and benefits. We will show examples of software packages and how to demonstrate them as well. Finally we will show examples of content and how content is the means to an end of meeting the objectives of a dynamic digital signage system.
They Will Come
In addition to these seven classes, a Sign Installer Industry Panel will be moderated by Alan Brawn of Brawn Consulting. ISA attendees want to hear first-hand how all of the dynamic digital signage “stuff” works for people in their own industry. This panel will answer some of the most frequently asked questions they receive and then open the microphone to the attendees to field questions on the minds of those thinking about adding dynamic digital signage to their businesses.