Dynamic digital signage (DSS) is a natural extension for on-premise sign companies to expand and use their expertise in content, marketing, and project management. As ISA 2013 International Sign Expo show-goers ready to pack their bags and ring in spring in sunny Las Vegas (April 4-6), here is a...
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As of late February, registrations for ISA International Sign Expo 2013 educational sessions were up nearly 30 percent over 2011 -- the last time the show was in Vegas. A new track in Architectural Design was on track to completely sell out before the event begins. There also are peer discussion groups on the last day of the show, Saturday, April 6. “People can register in advance for those or just show up,” ISA’s Rumbaugh said.
Lori Anderson, the association’s CEO, concluded, “We have recruited some of the leading thinkers in these fields, and attendees have shown they are eager to expand their businesses and boost their appeal to potential customers. With more than 40 courses available, there is opportunity to discover many facets of the on-premise sign industry to see where your business can go next.”
In a video preview, speaker and frequent MPR contributor Dave Fellman discusses the four sessions he will present, three of which target sign salespeople in a series titled “Better Selling Strategy.” Each session addresses one key segment of the overall sales process. The fourth program, “Everything is Negotiable,” is for owners and senior managers. It will teach attendees to negotiate more effectively with customers and suppliers. View thte video preview here.
“All of the business indicators point to the significant benefits that sign companies can enjoy,” noted DDS consultant Bunn. “While their static sign [business] and digital graphics are being attacked by new communications approaches, dynamic signage can fit into their offerings and client needs easily.”
Is Vegas calling? It’s still not too late to register online for next week’s 2013 ISA International Sign Expo and the corresponding educational sessions: http://signexpo.org/attendees-2013. On-site registration also is available.