So, the bottom line is whether you are dealing with changing routines that have become habitual or overcoming natural personality resistance, you have to “sell the change.” And you have to continuously reinforce the need for the change. So when you announce the change, you may get some early buy-in, but the fact is you have not made it part of the culture and gotten a commitment to it. And unfortunately, that is hard work and it is a non-stop effort.
Debra Thompson is president of TG & Associates, a consulting firm specializing in “The Human Side of Business” specifically for the graphic industry. Visit MyPRINTResource.com/10139915 to find out about the new book by Debra and Bill Greif: “No More Rotten Eggs–A Dozen Steps to Grade AA Talent Management”. Send your “Dear Debra” question to Debra@TGassociates.com.