"We pride ourselves here in that we were able to complete everything in-house. Structural design was handled by the Project Manager, with input from the installers and the design team. The appearance was handled by our design team and all of the machining of the armature was completed using our Sabre 408 router, printing was done on 3M IJ35-10 with a gloss lam run on an Epson GS6000," said Brauer.
Installation, though, was a challenge along with the “simple” task of delivery. Being 16+’ tall and close to 60-inches wide with brackets, Fastsigns Appleton called in a small favor to a client that owned a trailer company. "We lucked out one more time," said Brauer. "Originally, the rockets needed to be installed approximately 12 feet off the ground, but Mini of the Fox Valley later requested there be a launch pad under these rockets. This gave us the perfect opportunity to install a few sections of scaffolding, wrap it in a banner and leave it up to the entirety of the event. With one man in a boom and two on the scaffolding and a fourth inside the hollowed out shell of the Mini Countryman we were able to cantilever the rockets off the existing structure supporting the Countryman with no damage to the building or any permanent mounts. "
The final key to this puzzle was the installation of two industrial fog machines used in the theatrical production. The fog machines where plumbed into each side of the rocket and hid up inside the Countryman.
"Thanks to a great team they were able to stay late into the night getting this ready for the beginning of the event the following business day," said Brauer. This promotion also received national honors when this dealership topped all other Mini dealers in the US in a competition for the best October promotion—for the second year in a row.