Anyone who has ever had to replace traditional wallpaper knows that removing that stuff is a hassle and it is easy to damage the wall that wallpaper has been applied to. Another enabling factor in the wallcoverings market is the growing availability of wallcovering media products that are easily repositionable without damaging the wall behind them
The HP service is one of the first, and we believe will the one of the first of many software tools that are cloud-based that wide format printing companies can take advantage of. Many of the functions of wide-format printing companies, quoting, design, file management, e-commerce & job costing, fulfillment, could soon become functions that print shops will subscribe to as opposed to software packages that they buy.
We see these trends helping to shape the future of the signage and graphics market. What we see developing is a new view of the market, one in which companies that would formerly call themselves a sign shop, or a wide-format printer, are increasingly able to call themselves partners in a communications or custom manufacturing strategy.
The challenge is for companies to expand their view of what they do, and in so doing add to their capabilities to enable additional services.