Association Insights: NAQP Members Enjoy New Online Community

Interacting with your peers has long been at the heart of association membership. Nowhere is that more evident than on the very busy National Association of Quick Printers (NAQP) listserv, where members ask and answer questions about issues that range from printing problems and special finishing resources to supplier services and workplace policies.

Now NAQP members have an even more robust medium for these discussions. As part of the National Association for Printing Leadership (NAPL), NAQP members can meet at NAPL Connect, a new secure online community created exclusively for NAPL/NAQP members.

The new interactive forum, which debuted this spring, not only helps bring members closer together by allowing them to connect, share, communicate, and get rapid answers to their questions, but also lets them find others with similar interests and create a network based on their shared attributes or interests. And, once connected, members can get to know each other better by viewing profiles that include pictures, education information, and other content.

Keyword Searchable

Unlike traditional listservs, NAPL Connect stores messages and content within the community, not in individual members’ inboxes, so participants don’t have to worry about deleting an email and losing valuable information. Content on the community is also searchable via keywords, making it easy to find information that is relevant to members’ specific needs.

Among the features that are unavailable on a listserv, NAPL Connect also has a searchable Member Directory, blogging capabilities, and lets participants share streaming audio and video.

In addition, members of the new community have complete control over their NAPL Connect inbox. They can choose what to see and how often to be notified, and they do not have to worry about ever being hit with multiple out-of-office replies.

Participants can set up their mailbox so that they will never receive notifications about discussions that are not relevant to them, but will always be assured that important discussions will reach their inbox. Easy-to-use email tools allow them to follow postings or reply directly from their inbox if they prefer.

Individual discussion groups can be created for special interests or event attendees, and the community features a mobile app that lets members connect with their peers, view and participate in discussions, and stay current with industry news, all in real time and on the go!

For more information, contact Donna Komlo at 800-642-6275, ext. 6345, or dkomlo@napl.org.

Promote Yourself!

The annual Marketing Plus Awards program is seeking entries from NAQP members and others in the quick and small commercial printing segment. The competition is for self-promotional marketing initiatives executed by industry companies between June 1, 2012, and May 31, 2013.

Awards will be presented in each of 12 marketing categories, including such diverse areas as market research, data management, website, direct mail, customer/community events, vertical markets, lead generation, and corporate identity.

Judging criteria include creativity, design, visual appeal, and production quality of each entry, as well as marketing plan and results. Companies may enter in multiple categories and submit multiple entries in the same category.

There are two entry levels: Level 1 for companies with sales of $2 million or less; and Level 2 for companies with sales above $2 million. Level 1 fee: $50 per entry; three entries or more, $40 each. Level 2: $75 per entry; three entries or more, $60 each.

Award winners will receive industry-wide recognition in the trade press and at the award presentation during the Soderstrom Awards Dinner in Chicago on September 7, immediately preceding the September 8-12 PRINT 13 show. Get an entry form and rules at www.napl.org/marketingaward.

Your Keynoters

With the announcement of keynote speakers for the 2013 NAQP Owners Conference, November 7-10 in Nashville, TN, it is clear that the conference is being built according to members’ specifications. Among member requests were marketing information and entertaining presentations, and two conference keynoters fit those specs perfectly.

On November 8, keynoter David Avrin, author of the breakout marketing book “It’s Not Who You Know, It’s Who Knows You”, will show how to promote a true competitive advantage while building a strong brand identity. His energetic and informative marketing presentation is sponsored by Xerox.

Luncheon keynoter on November 9 is Mike Rayburn, a.k.a. “the world’s funniest guitar virtuoso”, whose hilarious musical presentations will leave attendees laughing and energized as he entertains while encouraging, challenging, and inspiring them to move far beyond their perceived limitations.

Also, as requested by members, business coach Nancy Proffitt will lead the closing session on November 9, recapping program takeaways and sending attendees home with ideas they can put to use immediately.

Go to www.napl.org/2013OC to learn more or register for the conference at the Gaylord Opryland Resort & Convention Center. Register by September 20 and use early-bird promo code OCBM13 and save $100 on registration.

Available Now

The just-released 2013 NAQP Sales & Marketing Study, published by NAQP and Mitch Evans Consulting, is just one of four new studies for the quick and small commercial printer from NAQP. It joins the 2012-2013 NAQP Financial Benchmarking Study; the 2012-2013 Quick Printing Wage & Benefits Study, sponsored by Xerox; and the 2012-2013 NAQP Digital and Wide Format Pricing Study, sponsored by Canon. All four studies have also been sponsored by Quick Printing magazine.

NAQP studies are available at www.napl.org/store or by calling 800-642-6275, ext. 6324 or ext. 6345. All studies are always offered at a discount to NAQP and NAPL members.

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