Signs Now Traverse City was contacted by global classic insurance leader, Hagerty, to help design, fabricate, and install new signage, graphics and photo prints for the newly constructed West-wing of their headquarters building.
“Continuing expansion brought a need for signage and graphics that fit their image and newly-built building. They desired to convey a modern, professional image that clients, the public, and employees could be proud of,” said Andrew Kohlmann, owner of Signs Now Traverse City.
Signs Now Traverse City opened in 1990, but Kohlmann started with the company in 1996 and purchased it in 2008.
The project for Hagerty was extensive and included two sets of stainless steel reverse-lit LED channel letters with custom color tinting to achieve a blue glow that matched the Hagerty logo. Part of the new wing included an employee gym—Ironworks—and café—Cavallino—and new logos were designed for these special areas. Ben Rebant worked to design the new Cavallino Café logo, while Heather Sills created the new Ironworks gym logo.
The creation of the new signage and graphics was a group effort, according to Kohlmann. “Representatives from Signs Now had meetings with Hagerty officials, Hagerty’s Corporate Communications and marketing departments, and the architect. Everyone played a role in developing the ideas, the look, and the final execution of the signage and graphics.”
The project was broken into segments: Exterior signs, “blade” signs, window graphics, and interior graphics. Each segment took between two to six weeks to complete. The project—from start to finish—took approximately three months.
The custom “blade” signs for both facilities were fabricated out of aluminum with push-through acrylic letters/logos which were lit with LEDs. Additionally, for the café, Signs Now Traverse City produced vintage photo prints and oversized wallpaper prints. For the privacy of Ironworks patrons, reverse-cut frosted window graphics were produced.
All printing for the graphics and photo prints were done on Signs Now Traverse City’s HP Designjet L25500 printer. Some graphics were die-cut on its Mimaki cutter. Three different materials were used for the project: etched glass-look vinyl, self-adhesive wallpaper material, and a cast vinyl with matte finish over laminate for the photo prints.
For the exterior signage, the “Hagerty” channel letters were fabricated out of brushed stainless steel and backlit with white LEDs. To accomplish the blue glow, Signs Now coated the clear backers with a custom-printed PSV. The blade signs for Ironworks and Cavallino were fabricated with push thru acrylic letters and aluminum backers and lighted with LEDs. Signs Now used custom aluminum extrusions to make the housings for the lighting, which gives the signs a unique appearance and adds to the dimensional aspect.
“Hagerty is a leader in their industry. We knew that our work needed to reflect this and compliment their amazing new expansion,” said Kohlmann. “We focused on precision, quality, and unique ideas in every aspect of the project. It was a collaborative effort between many individuals. We and the Hagerty team are very pleased with how well the project came together.”