“If you have words on your printed material, convert those words to art, so you don’t have to deal with fonts. If you have photographs, make sure you have the support files, so if you have to do color alterations, you have the photo to work with, and also make sure you have Pantone equivalents of CMYK.”
All Sewn Up
We haven’t reached the stage in which digital printing is replacing conventional printing in textiles, Izmirlian says. But digital textile printing expands and opens new business opportunities, no only because of the type of images that can be printed, but because of the technology’s ability to handle short runs cost effectively with quick turnarounds, he says.
Which brings us to what Zucker says is the ultimate question when considering digital textile printing: “What result are you seeking to achieve?”
Do you want to do a quality job you can get top dollar for? If so, do the job right, or not at all. “Don’t make excuses,“ he exhorts. “You have all the tools you need, from color to a great file, and you take the time to do the job right.
“If you do the job right, by definition, it will be a great job.”