With the Mailstream Wrapper, you have the ability to not only build an envelope around the document and eliminate the inventory, but to personalize printed messages on the inside of the envelope, and print the outside of the envelope with unique messages, branded offers or special promotions.
While the Mailstream Wrapper can support a variety of needs and volumes, the biggest benefit comes from volume mailers or businesses that can co-mingle jobs, Miller says. Incepture, the wholly-owned subsidiary of Blue Cross Blue Shield of Florida, is an example of a mailer using the Mailstream Wrapper as part of its growth strategy to gain more volume, he adds.
Incepture has replaced five printers and seven inserters with two Pitney Bowes IntelliJet 20 Printing Systems and two Mailstream Wrapper Productivity Series. The benefits derived include reduced inventory, higher productivity resulting from reduced machine delays, and lower costs, Miller reports.
The system requires output management software, which normalizes the jobs so they can be run consistently, regardless of print platform, and permits co-mingling of jobs. That allows, for example, the next 15 jobs to be run in ZIP code sequence as one large job run at full productivity, rather than 15 small jobs, each involving makeready, waste, set-up time, and stoppages. “As one big job, you can run them as if scale, even if you don’t have scale,” Miller says.
As for a learning curve, count on the typical amount of training an operator would be required to master on any new machine, he adds. “Operators come to Pitney Bowes, and in some cases we come to them,” he says. “They learn how to set up the machine, operate the software to input jobs, and monitor jobs that need to be rerun. They are trained on routine maintenance procedures and they also get some training on preventive maintenance.”
Kern PageMailer Inline Envelope Converter
This high-speed machine from Kern USA is capable of doing 18,000 or 30,000 pieces an hour, says the company’s director, marketing Ryan McManus. “There’s no one type of customer that would use it,” he reports. “Many customers buying the PageMailer are service bureaus.”
Cost savings and application benefits are among the advantages of the PageMailer. “With traditional equipment, you must have your stock and your envelopes, and this converts them into one process using just one roll or cut sheet of paper,” McManus says. “If companies are using pressure-seal forms, there’s a huge benefit to using the PageMailer. It does the gluing, perforating, and folding all inline, and doesn’t require any special paper.
“The PageMailer lets you do a double-sided postcard, leaving the sides open and gluing the top, and you can mail that at the postcard rate. So there are the postage savings in addition to saving on materials and inventory costs.”
Customers can use their own composition software for designing mail pieces. Kern has its own proprietary software, mailFactory, to manage the production process of the PageMailer. For document engineering, the customer can purchase Ai-RPM PROStream software from Kern, McManus says.
PageMailer is often used for “utility-type applications,” he adds. These include sending a PIN number, providing account information, and other one-way mailings that require no response. “But there’s the dual benefit of using it in marketing applications for postcards,” he says. “Our customers are able to sell both transactional and marketing products produced on PageMailer.”
W + D North America 234D
The 234D is one element—the inkjet overprint portion—of the company’s Timos. The product has the ability “to take a standard white envelop from anyone and overprint it with inkjet imaging,” Schipke says. “We can personalize it, do corner cut work and do variable data work at very high production volumes. As the market evolves, we’re seeing more people want to get into inkjet to simplify their workflow and be faster to market; to basically put through more work on a single machine. It will print high volumes of mail with digital print.”