A group of industry luminaries gathered on stage at the Integrated Print Forum’s wrap up event.
Lisa Rawa, vice president, Marketing, Printing Industries of America, used the association's Value of Print campaign as an example of a successful multi-media program.
The Integrated Print Forum 2013 was a quick moving, thought provoking two day conference that brought together print and marketing service providers—or “integrated printers”—as well as students of the graphic arts to learn about the latest trends in integrated media technology.
On the first day of this two-day conference, May 14, Michael Makin set the tone of the forum at The Morning Show, kicking off the sessions with special guests Dr. Carol Werle, CEO of Dalim Software, and Marc Olin, senior vice president and general manager of Productivity at EFI.
Keynote Drew Davis, CEO, Monumental Shift, followed with a high-energy explanation of how to build a digital-first strategy that elevates your print product. His dynamic, enlightening presentation was highlighted by ironic visuals of screen-printed T-shirts, posters, and hard-copy books available on Amazon exclaiming “print is dead.” These examples brought the powerful focus of his session to light— “Print is Not Dead, It is Evolving.” All attendees received a copy of Drew Davis’ “Brandscaping: Unleashing the Power of Partnerships”.
It’s All Connected
With the first acts setting a positive, excited tone for the remainder of the forum, Joy Gendusa of PostcardMania, followed with key points on maximizing results of direct mail with call tracking and USPS mail tracking. Chris Taylor of Ricoh America Corporation demonstrated Ricoh’s Clickable Paper, the new image recognition technology pushing boundaries past QR codes and other mobile barcodes to gain seamless integration between print and online information.
More innovative ideas flowed as Daniel Dejan, Sappi Fine Paper, discussed the importance of YouTube in a company’s promotions. He suggested that creating a video series for your company, like the comical yet informative Sappi Fine Paper “Off Register” series can make a difference and earn accolades for your business.
Breakout sessions from Printing Industries of America’s Joe Marin featured a hands-on tutorial on creating augmented reality and understanding and optimizing SEO for your company’s website.
Wrich Printz, president and CEO, L2 Inc., unveiled the beta test of PRIME, an integrated marketing dashboard and new member service from Printing Industries of America. PRIME and the Integrated Print Forum are two resources available in the new Integrated Print Center from Printing Industries of America. Integrated Print Center is a site dedicated to providing print and marketing service providers, or “integrated printers” with the most essential data from the printing and graphic communications world. Members can access PRIME at the Integrated Print Center, www.printing.org/ipc.
Jason Falls closed out the first day with a look at the power of social media and how to use it to drive offline revenues. Jason used real examples of companies that had issues to overcome and used social media and customer interaction to develop solutions.
More to Come
John Lawson, ColderICE, kicked off the second day of the forum with a session dedicated to helping attendees understand the importance of using social media to communicate with customers on an authentic level.
Lisa Rawa, vice president, Marketing, Printing Industries of America, outlined the history of the Value of Print Campaign, and how it grew from a traditional print campaign to cross several media platforms, from the digital version of “The Value of Print Flip-Book”, to a mobile app for Apple, Android, and Blackberry devices, to a national television commercial. She drove home the fact that using social media and electronic messaging combined with direct mail and other printed pieces leads to a more successful marketing campaign.
Using the hashtag #IPF13, attendees of the forum were interacting and sharing updates live, actively tweeting quick quotes from the speakers, or their thoughts on the sessions throughout the forum. Those who were unable to attend the forum were able to watch the sessions via Live Stream.
Integrated printers can always turn to the Integrated Print Center for an abundance of additional information on new and emerging technologies. Blog posts, technology reports, economic studies, and white papers are just a few of the resources available. Visit www.printing.org/ipc to get started today!