For most printers, it will be hard to make a change, particularly if they work with customers who use the Adobe products. The issue underscores the need for printers to charge appropriate prices for their typesetting and design to cover their costs. Upgrading and maintaining prepress software should be part of the cost considerations for pricing. Raising prepress and design pricing will make the increased software costs a non-issue.
John Giles is a consultant and technology director for CPrint International. He is the author of “12 Secrets for Digital Success” and “The DTP PriceList”. He can be reached at 954-224-1942 or email@example.com. You can also find John on Twitter at @JohnG247 and LinkedIn. Read his blog at MyPRINTResource.com/blogs/john-giles. Order John’s books from Crouser & Associates (MyPRINTResource.com/10004688).