Participating in social media is no longer an option in today’s business environment; it is as necessary to a marketing strategy as business cards and a Website. With so many options available, it can become overwhelming to decipher which social media platforms are worth their salt, and which...
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PacBlue engages with Facebook, Twitter, LinkedIn, YouTube, Delicious and Flickr.
“Facebook, Twitter, Flickr, YouTube and Delicious—all help with customer engagement, corporate communications and message diversification and penetration,” explains Slobinsky. “Our customers are present in different platforms and they consume media through different channels, so we try to cover as much as possible without spreading ourselves too thin.”
In May, the company used these platforms to post up-to-date info on corporate and the large format division’s move to brand new facilities in downtown Vancouver. Customers were also informed when the company’s new Océ Arizona large format UV flatbed was assembled, calibrated, and online for printing.
LinkedIn helps with professional connections and also with establishing the PacBlue team members as the “go to people”—as experts in their field—for digital printing, signage solutions, etc.
“Two years ago we tweeted a simple line inviting partners, customers, and other tweet friends to join us for the first snowball fight of the season outside of PacBlue facilities,” says Slobinsky. “It was a total random tweet that ended up being picked up by the radio stations, the newspapers and other online users. In the end we had about 150 people having fun with Vancouver's first snow of the season.”
Up until February 2013, PacBlue published a post every Friday of an object scanned with its Cruise Scanner, asking on Facebook, Twitter, and LinkedIn for people to guess what the object was they had scanned. It was called the Scan of The Week. (You can still see it on PacBlue’s blog: (www.pacblueprinting.com/blog/?p=2529) “Engagement was huge and it was a fun activity, with the winner getting tickets to the local movie theater,” says Slobinsky.
To achieve the most success with social media, be consistent, be natural, engage in meaningful conversations and share more than just business,” recommends Slobinsky.
Based just outside of the Des Moines, Iowa, area, etc!graphics: The Visual Communications Company has been a social media participant since 2007. Currently active on Facebook, Twitter, Linkedin, and Google+, etc!graphics finds greatest marketing success in the Google+ and Twitter platforms, says owner Geri Seiberling, because “they connect more with the B2B audience, which is the audience we serve.”
However, she does admit that she and her staff are also more active on those two sites, so that could also be impacting data.
The 25-year old company, which looks to promote the “Visual Voice of Des Moines” views social media as another platform in its marketing mix. As part of its mission, it looks to educate its small business client base on how to grow their business, a message it carries into its social media programs.
This education focus, instead of straight promotion marketing messages, resonates with clients. “On Twitter and Google+ plus, on all the channels actually, we try to educate our customers on things that can help their small business,” says Seiberling. “These items also generate more interest, more connections and more feedback.”
Based in the Winston-Salem, NC, Keiger Graphic Communications, formerly Keiger Printing, is a savvy user of social media, all tied to its mission of being a total graphics communications solutions provider. Not only does social media help inform customers to what is happening within the company, it also lets employees feel connected to each other.
In addition to company owner/president Louis Crockett’s Linkedin.com page; 16 additional employees are on the site, from the social media coordinator to customer service personnel to production managers, estimators, web project managers, and network administrators. Crockett used Linkedin to offer congratulations to Capture Public Relations & Marketing for winning a 2012 Special Judges PICA award for the Butler & Burke Christmas Card his company printed. The post also provide a link to see Keiger’s award page for more details (http://lnkd.in/qCkGZ5).