Participating in social media is no longer an option in today’s business environment; it is as necessary to a marketing strategy as business cards and a Website. With so many options available, it can become overwhelming to decipher which social media platforms are worth their salt, and which...
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Keiger’s YouTube channel posts several different videos, showing tours of the plant, successful cross-media and other campaigns, how to order personalized stationery, and even a history of Keiger’s logo. Its Facebook page lets Keiger keep customers informed to recent happenings within the company, highlight community evens—one recent post congratulated the local RiverRun film festival for its box office success—and show the world at large what its customers think of the company (“Keiger has the best customer service.”)
“Social media is so new; it’s like back in the day when people starting getting Websites,” says MATLET’s Davis. “Everyone knew they had to have a Website, but a lot of people didn’t know what to do with it. You know you have to be on Facebook, Linkedin, Twitter, but I strongly recommend caution. Think about what you are trying to create, and what you will do when you get there. Create the content, put in the time and the resources, but don’t do it badly. If you are going to do it, do it well.”