The figures printers are preparing to invest are also increasing, with the mean investment level standing at 141,500 Euros among printers planning to invest in the next 12 months. That suggests that print service providers acknowledge the value that more sophisticated technology can deliver to their clients and—with that—to the bottom line. Choosing a new wide-format printer is about much more than price.
Printers are still focused on speed and productivity, and it stands to reason, when the major client demand is still for just-in-time service. But PSPs are also seeing client needs evolve in other areas. More comprehensive service with delivery to the point of need. Integration of print with other media. Inclusion of cross media devices to link print and online, making print’s contribution measurable.
The basics of good business haven’t changed—create a great product, deliver exceptional service, and do it all as productively and efficiently as possible. But if you can add something special, be that with unconventional products, or a service proposition that helps you stand out, that’s the clue to client retention and growth.
As we reflect on FESPA 2013 in London, it feels like we’re finally breaking through the cloud and heading for some warmer climes. Printers may still be pushing against some headwinds, but their route map is clear and their destinations are bright and full of promise.