To reflect its new direction, the Mailing & Fulfillment Services Association (MFSA) changed its name in early 2013 to the Association of Marketing Service Providers (AMSP). “Printers are viewed by customers in a much more inter-dependent way,” explained John Rafner, AMSP’s director of...
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Benefit: This dynamic approach has provided the customer with a substantial cost savings through automation and has allowed the university to make its message relevant to each prospect. Moreover, it has expanded the client’s ability to provide and gather more information to help satisfy demand through traditional and/or online course offerings.