Given all the issues swarming about the modern print provider’s operation—the economy, the Internet, the jump to digital, staffing, government regulations, the U.S. Post Office—developing a sustainability policy is probably not at the top of your to-do list. You might want to rethink that...
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Customers as a rule are interested in a more sustainable product or service, so lowering your environmental impact and communicating this effectively can provide some leverage in the marketplace.
“Your bottom line can be impacted if your environmental actions also create cost efficiencies and if your overall sustainability ethos and track record position you as a leader,” says Close.
As part of your sustainability policy, develop a public statement that demonstrates your commitment to the practice, advises Kinter. “This policy should include statements regarding compliance with environmental, safety and health issues, commitment to pollution prevention, compliance with relevant labor laws, commitment to continuous improvement as well as how the company will share information with all stakeholders, both inside and outside the organization.”