It’s July Fourth, and Adam Sturm is feeling patriotic, reminiscing about the 40-by-76-foot American flag (pictured) that his firm printed nearly two years ago for a Ground Zero memorial tribute marking the 10-year anniversary of the 9/11 terrorist tragedy in New York City. With a...
To access the remainder of this piece of premium content, you must be registered with MyPRINTResource. Already have an account? Login
Register in seconds by connecting with your preferred Social Network.
Complete the registration form.
In April of this year, Apple Visual Graphics used its 16-foot EFI VUTEk 5330 grand-format printer to produce a huge 32- by 40-foot banner for direct-action environmental organization Greenpeace USA. Placed on the North Pole (see photo taken from adjacent mountain top) two days before Earth Day 2013, the giant eye graphic is a montage consisting of some 4,000 facial portraits of Save the Arctic movement members.
“The eyes of the world, at the top of the world, watching over the world … in a statement of defiance against destructive industry in the Arctic,” is how the Greenpeace website described the “global day of action,” In an attempt to attract the attention of political leaders worldwide, including U.S. Secretary of State John Kerry, Greenpeace pointed its proverbial naughty finger at “reckless industries” such as commercial fisheries and oil companies, in particular Royal Dutch Shell, Gazprom (Russia) and Statoil (Norway). Since its Arctic campaign began in early 2012, more than 2.7 million people have signed on to at www.SaveTheArctic.org.
Naturally, the Greenpeace job was printed on eco-vinyl with eco-inks, Sturm reported. “We used EFI Bioflex material, which composts in landfills, and eco-solvent ink,” he said. From a logistical standpoint, the mega banner was transported as far north as possible by airplane, then farther north via helicopter. “The last leg of the journey was on dog sled,” Sturm added.
With ties to the community, Apple Visual Graphics prides itself for being Forest Stewardship Council-certified through the Rainforest Alliance’s Smartwood Program. For New Yorkers, Apple Visual Graphics also accepts “Made in NY” cards offering a discount to film, theater, and broadcasting companies which are registered with the NYC Mayor’s Office of Film.