At PRINT 13, print is the foundation as a dozen key market segments converge. The show has adapted to present the latest new and integrated solutions for print, online, and mobile mediums.
“For marketing professionals, PRINT 13 is a ‘must attend’ event,” says GASC President Ralph Nappi. “Along with The Marketing Pavilion, there will be presentations and demonstrations on prepress software, exhibits featuring the latest in marketing and creative technologies, The Marketing Theater, and specific marketing and creative seminar tracks.”
At the Marketing Pavilion, marketers, creatives, and marketing service providers all can mingle, collaborate on solutions, and share feedback and ideas on ways to make the best-informed buying decisions, improve ROI, and learn the latest tactics for executing innovative campaigns.
The pavilion provides comprehensive resources, answers, and insights on such topics as: integrated media services and management, digital marketing, direct mail, lead generation/management, analytics, list brokers/compilers, online presentations, tools and events, branding, the latest marketing tools and services, and how to shift from print service provider (PSP) to MSP.
The Marketing Pavilion is sponsored by the Chicago chapter of the American Marketing Association (AMA), and The Marketing Theater is sponsored by Canvas magazine.
For even further marketing information and resources, attendees can visit three additional marketing- related specialty show floor sections:
DELIVER: The new Mailing and Fulfillment Center, featuring the “Deliver ROI Theater” sponsored by the U.S. Postal Service, and “Ask the Mailing Expert Station” sponsored by AMSP (formerly MFSA).
BIG: The new Wide Format Pavilion, sponsored by ISA, featuring the “Ask the Wide Format Expert” station sponsored by Big Picture magazine.
PHOTO FINISH: The Photo Imaging Pavilion and “Ask the Expert” station, sponsored by Photo Imaging News, plus “Shoot-Out” Americas by sponsor SPI.
In addition to the trending programming by Canvas magazine in The Marketing Theater, co-located events at PRINT 13 specifically for marketing professionals include the Chicago AMA Marketing Reception and Mogo Media e-publishing Creative Conference.
Also scheduled for 11:00 am–12:30 pm on Monday morning, September 9, is a special free presentation titled “thinkMSP: Stories that Inspire a Market-Based Mindset,” hosted by Canvas publisher Mark Potter. The session will feature presentations from the Arena Football League and Goose Island Beer Co., whose stories offer insights into how to “brand with the big boys” and should inspire attendees to think differently about their businesses.