Sign Franchise Offers Advice on Staying Relevant

As the demands within the print industry continue to change, traditional print shops must make adjustments to their business models in order to stay relevant. FASTSIGNS (Booth 4454) recognizes this trend and is educating industry business owners about the concept of co-branding. It successfully launched its co-brand franchise program at GRAPH EXPO last year.

This year, in addition to exhibiting, FASTSIGNS executives will host exclusive lunch sessions at 11:30 am on September 9 and 10. Guests who pre-register for the programs will have an opportunity to speak with FASTSIGNS Senior Vice President of Franchise Support & Development, Mark Jameson regarding the company’s co-brand program. The program allows independent print shop owners to expand their offerings to include signage and visual graphics by adding a FASTSIGNS center within their existing business for as little as $10,000 down.

As a co-branded partner, FASTSIGNS offers effective local and national marketing, improved buying power and relationships with vendors, access to national accounts, and up-to-date technology and digital services, among other benefits that come from being part of a franchise network with business owners nationwide.

“The print industry is changing, so if traditional printers want to stay relevant, they need to have the ability to offer additional products and services, even if it deviates slightly outside of their field,” Jameson says. “FASTSIGN’s co-brand franchise opportunity allows independent business owners the opportunity to grow new, profitable revenue streams by diversifying with signage and visual graphics services. By combining their products and services under one roof, each business is able to retain its original business identity, while offering customers a full range of products and services to meet all of a customer’s needs in one stop.”

For more information or to register for the lunch programs with FASTSIGNS at PRINT 13, please contact Terra Tomlinson at Terra.Tomlinson@fastsigns.com or call 214-346-5612. Availability is limited.

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