Educating the Integrated Printer

Stop by Printing Industries of America (Booth 4855) for more on consulting, custom training, the Technical Hotline, lab services, and much more from the association’s Center for Technology and Research. The Integrated Print Center at Printing Industries of America is your education center driving print, marketing, and ROI. Led by Julie Shaffer, Vice President, Digital Technologies, the Integrated Print Center, or IPC, is an interactive site dedicated to providing the integrated printer with the most essential data from the printing and graphic communications world. Find everything from print and digital solutions to multichannel marketing and business strategies.

“‘Digital printing’ has become mainstream, and printers are using ‘integrated’ techniques like QR codes and augmented reality. Our transformation mirrors the industry’s—as our members transition their focus to integrated technologies, we do as well,” says Shaffer. “The new Integrated Print Center is the place to educate our members and the marketing industry on all the ways print is relevant and is a key feature in the marketing community.”

Resources include:

Learning Center: The Learning Center provides information to stay ahead of current technologies like augmented reality, social media, and digital color correction. Find tips and tricks on how to make new technology work toward your bottom line; read white papers, tech reports, and economic statistics of the industry. Also in this section, Joe Marin, Sr. Instructor, Manager Training Programs, Printing Industries of America, offers easy-to-follow how-to video tutorials.

RSS Feeds and Blog: Keep up on what’s new in digital technology, mobile commerce, cross-media, marketing resources, business-centric blogs, e-commerce, and more on our RSS feed page.

Tools: Find an expanding variety of print-focused, cloud-based print services for print e-commerce, social media commerce, integrated marketing solutions, mobile app builders, and mobile website builders. Check out Test Drive Tools to find and compare recommended print service providers.

PRIME: PRIME is a unique integrated marketing platform that is both a training tool and a fully operational service that you can use to manage personalized marketing communications. With your PRIME account, build and manage personalized marketing campaigns, engaging your audience through email, social media, and personalized landing pages, along with print. Manage lists and acquire your own custom URLs— everything you need to run an integrated marketing campaign can be found here. The complete version of PRIME will roll out in September 2013.

Learn more about new media technologies with Julie Shaffer during the show. Plan to attend any of her seminars, and check your seminar grid for times and locations.

3D Printing for the Commercial Printer

Today, Tuesday, September 10

10:30 am - 12:00 pm

Room S405ab

Some believe that commercial printers, particularly small printers with physical storefronts, are uniquely positioned to serve the potential new market for custom printed “things.” Learn how 3D printing just might be the next big thing in your print shop.

10 Blockbuster Business-Building Strategies for PSPs

Today, Tuesday, September 10

2:00 - 3:30 pm

Room S403a

In this session, Julie will give you 10 strategic ideas to change not only how you’re perceived in your market but also what kinds of services you have to offer a whole new set of potential customers.

Beyond QR Codes: Newfangled Print-Integrated Technologies

Tomorrow, Wednesday, September 11

8:30 -10:00 am

Room S404bc

With mobile action codes, augmented reality applications, and “multisensory print”, digital and print media are used together to amplify all kinds of marketing communication. In this session you’ll learn how to turn your printing operation into a hot mobile marketing engine with print integration technologies!

The top integrated marketing solutions are all in one place at the Integrated Print Center. Try it out today by visiting or stop by Booth 4855 for live demos from Wrich Printz, President of L2 Inc.