Founded in 1949 by Wiley Tucker Sr. and A.C. Castleberry, family-owned Tucker Castleberry Printing, Inc. currently employs a third generation of Tuckers, and has done so since 1999. Because the family name and reputation are at stake, the company ensures that it represents its core values, showing the hard work needed to support long-term business growth.
Tucker Castleberry Printing relies on smart management instincts to thrive, assembling an enviable roster of long-time, blue chip clients, including Atlanta’s MLB and NBA franchises and many of the Fortune 500 companies that call the city home.
In 2009, Tucker Castleberry added its first digital color press, after seeing that the technology had progressed to the point where print quality met the company’s quality demands. But taking on a digital press meant taking on smaller jobs, and the company could not risk compromising its ability to meet deadlines while being inundated with a flood of short-run work.
“We knew part of our future was doing jobs with smaller, more targeted runs. When we adopted digital printing, the increase in the number of orders made it clear that we had to do even more with workflow automation,” says Seth Brown, Tucker Castleberry’s Prepress Manager.
Tucker Castleberry’s workflow is rooted in its EFI Pace MIS, which it installed in 2004. Three years later, when the company adopted a Prinergy workflow from Kodak for its CTP operations, Tucker Castleberry built the most efficient system possible, adding the JDF/JMF-enabled Pace Kodak Prinergy Connect module so jobs can automatically transfer from Pace into Prinergy.
Linking Pace with Prinergy paid off with big benefits in efficiency and productivity throughout Tucker Castleberry’s workflow, preventing errors before they happen.
Over the years, Pace has become an even stronger solution for Tucker Castleberry. Pace’s integration to SmartLinc Process Shipper software, for example, helps to ensure everything ships correctly, and on time. Plus, it automatically sends email notifications to customers whenever UPS or FedEX picks up a job.
Even with the levels of automation Tucker Castleberry enjoyed through its Pace and Prinergy integration, the company still had limitations in Web-to-print capabilities until it installed an EFI Online Print Solutions (OPS) Web-to-print system in 2011.
“Our previous Web-to-print system would not talk to our Prinergy system,” explains Brown. “We had to manually create jobs in Prinergy once jobs were submitted in the Web-to-print interface.”
OPS solved that through a seamless integration with Prinergy. Plus OPS gave Tucker Castleberry the platform it can use to win new accounts and drive greater customer loyalty.
With OPS, Tucker Castleberry can offer an unlimited number of personalized URLs, emails, and branded storefronts. Tucker Castleberry has created online storefront sites for many different types of customers. OPS has even helped the company leverage its strengths in the sports industry to hit a home run in new markets. “Using OPS,” says Brown, “we were able to create a successful Web-to-print platform for minor league baseball teams.”