It's a Photo Finish at PRINT 13

PRINT 13 marks the debut of a brand new show floor section, PHOTO FINISH—The Photo Imaging Pavilion, featuring the latest in photo, photo book, wide-format, specialty photo, all-sized imaging, creation, and finishing related equipment, software, and substrates. Here creative photo professionals will also be able to take advantage of the new Photo Imaging Conference sponsored by Photo Imaging News, and “Shoot-Out America,” a three-day training slate sponsored by the SPI Convention.

“The photography and photo imaging industries have undergone rapid and unprecedented changes in the past several years,” says Ralph Nappi, President of the Graphic Arts Show Company (GASC). “As industry professionals continue to adapt to these changes they have recognized PRINT 13 as an ideal single source for the direction and tools they need to create new revenue streams and future profits.”

The new Photo Imaging Conference will explore opportunities for the photo and display imaging businesses and for print service providers in both the B2B and consumer markets.

GASC and Photo Imaging News have teamed up to offer a two-afternoon conference on high margin photo opportunities September 11 and 12. The conference will also offer a luncheon on September 11 that will feature graphic communications industry executives discussing “The Power of Print.”

Themed “High Margin Business Models for Photo,” the conference will explore how print service providers, photo businesses, quick printers, and specialty graphics providers can develop new business models for “the evolving photo imaging and emerging mobile photo market, integrating the latest marketing techniques and adopting new software approaches.”

Photo imaging opportunities are evolving and changing in the graphic communications industry,” says Nappi. “This conference will explore those high margin photo imaging services and personalized photo products that can offer new opportunities for graphic communications professionals.”

The conference will open with an executive luncheon to which top management of local corporations are being invited. Keynoter Jeffrey Hayzlett, well known best-selling author, marketing consultant, and an analyst at Bloomberg News, will emphasize in his presentation how photos and print can boost returns on marketing investments. Additional program topics will include: “Photo Opportunities in the US and Worldwide”, “Using Apps Effectively for Mobile/Smartphones”, “Marketing as a Service—a New Concept”, “Personalization of Photo Products: Trends and Innovations”, and “Personal Publishing—A Rapidly Developing Market Becoming More Competitive.”

Also, Photo Imaging News will use its booth as the venue for conference sponsors to offer “Ask the Expert” guidance and advice during all five days of the show.

The conference will take place on Wednesday, September 11 from 2:30-5:30 pm, and Thursday, September 12 from 1:30-4:00 pm. Regular registration is $95.

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