Smartpress.com, the online division of a large commercial printer, started at just the right time when the world was moving to digital. While much of the commercial printer’s business was growing in the retail space, its founder sought to expand into a new area: online printing services.
Entering into this market was uncharted territory for them, and providing an experience where clients always felt connected to a service representative was critical. To deliver superb customer service—and make it easier for their commercial customers to place orders for print-on-demand promotional and point-of-purchase items—Smartpress.com’s in-house team developed an easy to use, customized online software platform.
Smartpress.com provides an online retail store based on a platform that allows users to configure custom print jobs, get quotes, place orders and track progress. This platform was completely tailored from the start to meet the needs of clients and provide a high level of personal customer service.
The online platform serves primarily graphic artists, photographers, designers, and print professionals. To produce this wide variety of application offerings quickly, on a variety of substrates with superb image quality, Smartpress.com turned to Xerox (Booth 1202) and the Xerox iGen4 Press.
Most of the jobs produced by the shop are short-run, so the ability to run 150 of one, 200 of the next, 500 of another—all while switching between media and maintaining a high level of quality through automation—is key.
The iGen4 presses’ flexibility and quality let them print on an astonishing array of substrates, including coated and uncoated stocks, linen, cling, vinyl and magnets. With its matte dry ink, the iGen4 allows Smartpress to produce a level of color image quality that’s virtually indistinguishable from offset. By providing a consistent and uniform appearance across highlights, midtones and shadows, the benefits of matte dry ink have proven critical for the variety of applications run by Smartpress.com. It is this combination of speed, service, and reliability that keeps customers returning.
Along with the iGen4 press capabilities which increase speed and quality of commercial print jobs, Xerox LayFlat paper from Holmberg helps Smartpress differentiate its hardbound photo books with an elegant feel.
Launched in 2009, Smartpress.com proved to be a success within the first 18 months and has grown to a staff of 30 dedicated employees. Revenues have been increasing steadily by 100% year over year, with a 2012 projection of $6 million. In October of 2012, Smartpress.com’s two iGen4 presses surpassed the one million impression mark, producing more than 3.25 million total impressions for the month alone. Given the complexity of jobs they process, with nearly 200 different jobs each day on a variety of substrates, this was certainly no small feat. Smartpress.com is in the business of printing, and with Xerox, they’ve been able to grow that business by producing more output on different media with image quality that keeps their customers satisfied.
By introducing them to a number of vendors and partners, Xerox has been able to further enhance the capabilities of Smartpress.com and their operation. Coupled with the iGen4 and equipped with various partner solutions, they now have a complete turnkey solution at their fingertips.
Close to 70% of Smartpress.com’s business today is from repeat customers. And it’s understandable why they keep coming back: Superb image quality, fast turnaround times, unique applications and excellent customer service. Smarkpress.com has a 100% satisfaction guarantee and, according to top executives, no customer has left unhappy.