Why Invest In Web-to-Print?

Before making the decision to invest in a Web-to-print system, it’s worth considering the following questions:

  • • Are you missing out on some of the growing Web-to-print market because your customers can’t order online?
  • • Are you adding costs to simple reorders because of a cumbersome manual order process, a missed email or voicemail to a salesperson?
  • • Are some of your customers unaware of all the different services that you can offer?
  • • Do you think that not offering online services is creating a perception that you are somehow ‘behind the times?’ What about your competitors?
  • • Would your customers like real-time feedback when their job has been shipped?

If the answer to any of these questions is ‘yes’, then it is time to consider a Web-to-print solution. Getting the order is half the battle, but how that order gets into your workflow efficiently also needs to be considered. A solution such as PressWise from SmartSoft (Booth 4640) includes unlimited Web-to-print storefronts as part of its end-to-end Print MIS and workflow solution, so you can start accepting orders online and running them through your shop with minimal human touches, enjoying all the benefits of print workflow automation.

A Web-to-print system can help you in many ways:

  • • Multiple entry points allow orders to flow seamlessly into the shop
  • • Enhance productivity by reducing time spent quoting/personalizing and customizing branded print assets
  • • Online proofing and approvals allow your resources to be used more efficiently and profitably
  • • Minimize turnaround times with storefront orders flowing direct to press
  • • Cross-sell additional products and services to your existing customers, increasing your per-order revenue
  • • Credit card payments help to improve your cash flow
  • • Secures your image as being on the forefront of technology and more customer-focused
  • • Another tool for developing new business and staying competitive
  • • Branded storefronts and ease of reordering encourage customer loyalty
  • • Job tickets are created automatically prior to entering your workflow, lowering production costs
  • • You can process more orders without increasing staff

Your customers

benefit, too

You aren’t the only one that will benefit from Web-to-print storefronts. Your customers will also enjoy their new storefronts, which can be customized for each user. Highlights include:

  • • The convenience of being able to place orders on their own timeframe
  • • Ability to get real-time estimates
  • • Customizing branded print assets and ability to view proofs instantly
  • • Uploading files, mailing list and ship lists
  • • Managing user account privileges and access for their employees
  • • Access to their order history and ability to reorder jobs more easily
  • • Faster job turnarounds that other PSPs can’t deliver
  • • Ability to download invoices and make payments
  • • Instantly track shipments
  • • The feeling of being more connected with your business

A PressWise system includes unlimited web storefronts, so you can set up custom storefronts or microsites for your clients, with custom pricing tables, templates, catalogs and more. Plus since it is integrated into a backend workflow automation and complete MIS, you don’t need to rekey orders that come into your shop, saving you valuable time and money.

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