HP Print Module Solutions: Extending the Value of Offset Presses

Savvy marketers and brand owners constantly seek higher returns for their efforts. Variable data printing enabled by digital is a key tool PSPs have to deliver to these customers.

HP Print Module Solutions allow PSPs to enhance their capabilities and increase response rates by adding full-color, variable data imprinting to existing roll-fed offset presses. By attaching in-line with existing roll-fed offset presses, the modules can transform static, pre-printed shells into personalized, direct mail or transactional pieces.

The modules feature 4.25" print widths along with autoalignment and stitching functionalities that enable users to print wider pieces. This flexible system provides PSPs with a means to upgrade their current capabilities—a business can simply add more units as demand grows or print width needs increase. These stitching capabilities also give printers more flexibility to determine what variable data entails and where it is printed on the page.

To manage complex variable print jobs, PSPs can rely on the HP SmartStream Print Module Server and HP SmartStream Print Module Controller. The controller supports up to five color or 10 monochrome modules and can be used in single- and double-sided imprinting applications for Web, envelope, and cut-sheet equipment. The SmartStream Print Module Server provides a solution for managing complex variable data print jobs from a single management interface with color profiles, job statuses, print job tracking, job ticketing, and load balancing features to streamline high-volume job processing.

Reaching speeds up to 800 fpm and resolutions of 600x600 dpi, HP Print Modules are available in both full color and monochrome configurations. Bulk Ink Supply Stations, Remote Ink Transfer Stations, and 775 ml ink supplies increase productivity by supplying ink to the modules without halting the printing process.

HP Print Module Solutions are designed to provide easy maintenance and operations to PSPs looking to add digital printing capabilities to their existing conventional printing capabilities.