Snapfish has always connected with its customers’ creativity to drive strong business results. Since the online photo-printing service began in 2000, it has provided personalized ways for customers to share and display photos—from loose photos and photo books to jewelry and blankets.
In keeping with today’s trend of increasingly personalized products, the company introduced a line of framed and unframed canvas photo products in 2011. “Home décor products have become a growing market for us because they provide our customers a great way to express their personal interests and passions,” says Bakty Motiram-Barnett, Vendor Operations Manager, Snapfish. “Our customers want the freedom to create high-quality, custom portraits and artwork that they can display in their own space.”
Despite the early popularity of its canvas products, Snapfish had trouble maintaining consistent, outstanding image quality and presentation on the canvas medium through its network of multiple print service providers (PSPs)—each of which used different printing equipment and supplies. The network also struggled to fill orders during peak business periods.
That’s why in 2012, Snapfish collaborated with its network of PSPs and HP to extensively evaluate the printers, canvas material, and the finishing techniques used to make its canvas products. The tests showed that HP Latex Printing Technology consistently delivered the best image quality and the most durable prints. Snapfish now works with PSPs that exclusively use HP Latex Printers to fulfill orders.
HP Latex Inks provide high-quality images for a variety of outdoor and indoor applications, including Snapfish’s lineup of canvas offerings. The odorless prints produced with HP Latex Inks emit extremely low levels of volatile organic compounds, making them suitable for the sensitive indoor environments Snapfish customers want to decorate, including homes, hospitals, and offices.
HP Latex Inks have also helped Snapfish increase the durability of its canvas products, preventing ink from cracking when the canvas is stretched around the frame. “Stretching ink on canvas can affect the finished product over time. But HP Latex Inks have proved to be a very sustainable option for us. They are also scratch-resistant,” says Motiram-Barnett.
Snapfish found a great match for the performance of HP Latex Printing Technologies in certified HP canvas. Thanks to the combined solution, Snapfish delivers vivid, memorable home décor time and again.
“Building our canvas products requires manually stretching the fabric across the frame. If you don’t do it right, it will sag,” says Motiram-Barnett. HP Satin Canvas, one of the certified HP canvases, has offered excellent presentation performance for Snapfish. “The look of HP Latex Inks on certified HP canvas is more elegant than all of the other products we tested—and the fold in the corners is nice and thin.”
Using HP Latex Inks with certified HP canvas helps Snapfish offer its customers images with excellent color brilliance, long-term fade-resistance, and the distinctive, luxury touch of fine canvas. It also delivers fast dry times, resistance to cracking, and durability.
“With the rising popularity of home décor—and our improved product quality and production capacity after switching to HP—our canvas business has grown,” says Motiram-Barnett. The success has prompted Snapfish to introduce more canvas sizes and styles, including collages and both gallery-wrapped and museum-wrapped edges.
Looking ahead, Snapfish plans to continue using HP Latex Printing Technology to develop top quality canvas products that deliver an exceptional value to customers. The company also looks to enhance its online portal for product design, so its customers have more options to create customized products.