What makes a label worthy of winning an international award? Solid design and vibrant colors are two keys. And labels that help to move products off store shelves are deemed successful, of course. For a more in-depth look into what makes labels stand out, MPR talked with four executives whose...
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The World Label Awards (WLA) is a global competition in which presently seven continents participate: Australia, China, Europe, India, Japan, New Zealand, and the United States. For companies to compete and to win an award, their entry has to win a prize in their own local label awards competition first; for example, the Tag and Label Manufacturers Institute (TLMI, www.tlmi.com) in the U.S. Each association (chairman of the jury) then selects entries for the WLA from their nominated or winning entries, which are judged again.
WLA was formed 22 years ago as an informal way for the Europeans (FINAT) and the Americans to “challenge” each other to an annual contest to discover which association could produce the higher quality labels. In 1992, JFLP (the Japanese label association) was invited to join so the organization became truly global.