A number of First Impression’s own customers have asked the company to provide guidance and training on the best practices for social media. “All companies are dealing with smaller staff and more work,” Cortez says. “We see these trainings as a way to support one another in today’s challenging business climate.”
The key to success going forward, Cortez is convinced, is agility. “I just had this big, long conversation with our staff about being agile, especially in today’s environment. Our print numbers, just like everybody’s, are changing. I mean, it goes from ink on paper to digital copies—and those percentages within the bigger number are changing.” And gracefully adapting to that change will make all the difference.
“If you were to ask me three years ago if we would be doing a trade show out in Vegas for a Fortune 100 company I would have laughed at you,” Cortez admits.
“That’s what I mean about being agile: making sure that you are solidified in what you are doing with your base and paying attention to that, but also looking for opportunities and being aggressive about it.”