Managing content for multiple channels is the key to a future of growth and profitability, according to IDEAlliance, which is co-locating its multi-faceted educational program at PRINT 13. Among the highlights are the 2013 Spectrum Conference and the IDEAlliance Workflow Pavilion, featuring the Integrated Media Workflow Lab, the Printing Standards Forum, the G7 Summit, New Technology Demos, and the IDEAlliance VIP Reception.
The Integrated Media Workflow Lab explores creating and managing media for multiple channels through six identifying stations: Creation, Ingestion, Production, Transformation, Distribution, and Engagement.
In addition, the Workflow Pavilion plays host to a series of events beginning with the G7 Summit, which was held on September 8.
Today, IDEAlliance is running the Printing Standards Forum: “Establishing a Quality Baseline with Print Standards”. This event, which costs $39 for members, brings together the leading experts involved in developing and publishing specifications and standards. Sessions, which run from 10:30 am – 5:00 pm, are focused on helping printing companies improve their return on technology investment.
September 10 will see the Spectrum Summit “Content Integration: Bridging Print & Digital.” Technology demos of “Innovating Tools and Technology Highlights” will be held September 11, while September 12 will be reserved for networking at the Workflow Pavilion
An IDEAlliance VIP reception follows, from 5:00-6:30 pm.
“Growth for today’s PSPs requires a workflow that supports multiple channels and platforms,” says IDEAlliance Executive Vice President, Steve Bonoff. “The IDEAlliance Workflow Pavilion at PRINT 13 will offer expert presentations, interactive forums, and demonstrations of technologies and best practices required to meet the needs of today’s brand owners.”
“IDEAlliance has been at the forefront of information technology and publishing for decades,” says Graphic Arts Show Company (GASC) President Ralph Nappi. “We welcome the vast technical knowledge and skills their co-located program brings to PRINT 13.”