Deliver ROI Theater

This year’s show debuts the reimagined DELIVER—the new Mailing & Fulfillment Center, sponsored by the U.S. Postal Service (USPS), the Association of Marketing Service Providers (AMSP), and Mailing Systems Technology magazine.

“AMSP is pleased to be a co-sponsor for this year’s DELIVER Pavilion during PRINT 13. We are committed to helping build a robust and dynamic assembly of exhibitors and subject matter experts that will deliver superior value to attendees,” says AMSP President and CEO Ken Garner. “Service providers of all types should plan on investing some time visiting these industry-leading exhibitors and listening to a full range of presentations that are scheduled throughout the duration of the show. Mailing and fulfillment experts are available to answer your specific questions. It’s a ‘can’t miss’ educational opportunity.”

Inside the new DELIVER ROI Theater, USPS experts and innovative cross-media marketing pros will offer daily free 30-minute solution-oriented sessions with topics ranging from: “Every Door Direct Mail (EDDM)” and “Designing for Variable Data” to “Best Response Cross-Media Campaigns” and “Effective QR Code Use with Mail” and “Social Media + Mail = Re$ponse”. New this year as well, AMSP (formerly MFSA) is hosting the “Ask the Mailing Expert” station, where attendees can get free advice from mailing and fulfillment gurus on ways to increase response rates and grow profits in the ever-changing mailing industry.

In DELIVER, attendees can find the ideal mix of education, direction, and solutions—between the theater where they will gain high level solutions, and then proceed to the “Ask the Expert” station for answers to solve their company’s individual needs.

Among PRINT 13’s conference program offerings are educational sessions targeted specifically to mailing and fulfillment providers with sessions on: recognizing the real ROI of address correction; personalizing for “super-sized” ROI; best practices—USPS trends and topics; postal policy and reform legislation; harnessing the power of postal discounts; plus a crash course on folded self-mailers.