More than half of everything printed is mailed, which makes mailing and fulfillment a vital segment of the graphic communications industry. DELIVER—Mailing & Fulfillment Center offers attendees unprecedented learning opportunities and the most comprehensive lineup of mailing and fulfillment equipment and software.
Be sure to take advantage of the 30-minute sessions by USPS experts and cross-media marketing pros on topics such as designing for variable data, effective cross-media campaigns, effective use of QR codes with mail, and using social media with mail. Also, the Association for Marketing Services Providers (AMSP, formerly MFSA) is offering “Ask the Mailing Expert” opportunities. This allows attendees to ask specific questions and get free advice from mailing and fulfillment experts on how to increase future response rates and boost profits in the rapidly changing mailing industry.
Today’s special educational track for mailers is scheduled from 4:00 - 5:30 pm in Room S403B and is titled “Direct Mail Optimized: How to Harness the Power of Postal Discounts”. George Heinrich, “The Postal Professor”, will explain why designing direct mail is a complex matter. The copy, offer, colors, paper, mailing list, and many other details are all critical to consider in the design process. Often overlooked is the cost of postage required to send these unique targeted messages to customers or prospects. This cost is directly related to how much it costs the USPS to process the mail. To assure that maximum postage discounts are obtained, designers, printers and mail owners must have a thorough understanding of how the USPS functions along with the rules and regulations that govern preparation and impact related postage costs. Start here to understand how to comply with the complex rules and regulations and be your customer’s hero.