Association Insights: NAQP Tuning up for Nashville Owners Conference

Built from the ground up with input from our National Association of Quick Printers members, the 2013 NAQP Owners Conference will offer experts on subjects ranging from adding new services such as wide-format, fulfillment, and cross media to prospecting and growing sales.

The November 7-10 conference at the Gaylord Opryland Resort and Convention Center in Nashville, TN, features a welcoming reception followed by two full days of networking and tactical sessions focused on helping quick and small commercial printers and mailers solve their problems and increase their profits.

Keynoting on November 8 will be David Avrin in a Xerox-sponsored presentation, “It’s Not Who You Know, It’s Who Knows YOU!?How to Build Your Business by Building Your Brand.” Author, international speaker, and executive coach, Avrin will offer a thought-provoking program on what it takes to promote your true competitive advantage while building a brand identity.

Avrin will also present an interactive breakout session on crafting and communicating a powerful and marketable brand identity and moderate the annual Ideas Exchange: “Ten Top Marketing Concepts to Consider.” All attendees will also receive a complimentary copy of his latest book, “It’s Not Who You Know, It’s Who Knows YOU”.

Keynoter on November 9 is motivational speaker and guitar virtuoso Mike Rayburn, an expert on personal development and maximizing human potential. In his Konica Minolta-sponsored session, “What If…?”, he will use his guitar skills and comedic talents to demonstrate three powerful tools that will help attendees vault above their perceived limitations.

NAQP favorite Nancy Profitt, founder of Proffitt Management Solutions, will recap the event’s key takeaways in a session entitled “Now What? Hitting ‘RESET’ to Effect Critical Change”. She will explain how to implement positive sustainable change in your business and get others on your team as excited as you are about the new ideas you’ve learned.

Proffitt will also offer a breakout session, “DISCovering Effective Management Communication Skills”, in which she’ll show how to identify critical communication styles and leverage communication differences for profitability.

A number of the conference breakout sessions are focused on adding or developing new services, including:

“Adding Wide Format to Your Business” with Mark Jameson and Brian Boehm of FASTSIGNS

“What’s All the Buzz About: Is 3D Printing in Your Future?” with John Calhoun of 3DSYSTEMS

“Direct Mail to the MAX” with Trish Witkowski of foldfactory.com

“You Bought and Installed the Equipment?Now How Do You Grow Your Sign Sales?” (I’ll be presenting this session.)

“The Nuts and Bolts of Creating a Cross-Media Campaign” with Paul Strack of CustomXM

“PURLS of Wisdom” with Derrick Doi of Xerox, Craig Dellinger of New Haven Print, and Paul Strack of CustomXM

“Production Automation and Cross Media: New and Profitable Opportunities” with Claud Monro and Dave Zomorski of Konica Minolta

“How to Set UP and Grow a Vertical Market Selling Political Printing” with former NAQP president and PDQ Printing qwner Tom Carns

Also on the agenda are breakouts on prospecting strategies and sales success, featuring author and sales trainer Peter Ebner, a crash course on folding self-mailers and dealing with new FSM guidelines with Trish Witkowski, “Five Steps to Creating a Fail-Proof Sales Engine with Your Website” with Tawnya Starr of PrinterPresence, and “How to Price Fulfillment” with John Rafner of AMSP. NAQP Industry Awards will be presented at the luncheon program on November 7.

Registration for the conference is $695 for attendees (companion/guest package is $250). Available add-ons include a Saturday night performance at the Grand Ole Opry ($57 a ticket); and the Pyxis breakfast meeting from 8:00 am to noon on Sunday ($150). Pyxis comprises quick and small commercial printers with sales of $2 million or more.

To register, or for more information, visit www.napl.org/events/2013oc.

New Financial Study

NAQP has just released The 2013/2014 Financial Benchmarking Study for the Quick and Small Commercial Printer. It is the second major NAQP study this year, following the publication this spring of the 2013/2014 Sales & Marketing Study.

Created for printers with annual sales of less than $5 million, the new Financial Benchmarking Study lets companies compare their financial performance against that of their peers and industry leaders so they can easily identify areas where they can improve performance. It features more than 20 unique reports, including profit & loss statements, balance sheets, and key operating ratios broken down by region, independent printer/franchise status, printing/copying sales, with/without sales reps, and brokered sales.

Other business studies from NAQP include the 2012-2013 Quick Printing Wage & Benefits Study, sponsored by Xerox; and the 2012-2013 Digital and Wide Format Pricing Study, sponsored by Canon. Each current study is $155 for NAPL/NAQP members and $249 for non-members. All are available at the NAPL bookstore at www.napl.org/store or by calling 800-642-6275, ext. 6324 or ext. 6345.

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