Don’t call the fire department, but PRINT 13 is ablaze with equipment sales across the show floor. This year, attendees are doing a lot more than just kicking tires. They are finding the solutions that can help them grow their businesses and expand their offerings, and they are making the buying decision on the show floor.
On Sunday, the doors had barely opened when HP (Booth 1241) announced that Diversified Global Graphics Group (DG3), a Jersey City-based marketing and visual communications company, had purchased an HP T230 Color Inkjet Web Press with inline finishing solutions to expand its digital capacity.
In fact, it would seem that HP’s inkjet web presses are flying off the show floor. O’Neil Data Systems of Los Angeles, CA, purchased two HP T410 Color Inkjet Web Presses to deliver millions of time-sensitive, personalized documents every day.
Top that off with Standard Register’s order for a pair of the devices. They chose to invest in an HP T230 and an HP T400 Color Inkjet Web Press. “HP demonstrated both an interest and an aptitude for partnership. The new HP Inkjet Web Presses will help us better meet client demands with variable data printing that increases the effectiveness of loyalty and engagement programs,” says Greg Greve, Executive Vice President of Enterprise Delivery, Standard Register.
While the inkjet web presses were hot items, HP was moving other equipment from the show floor as well. Chicago-based Frank O. Carlson & Co., Inc. purchased the HP Latex 3000 Printer shown in the HP booth. The new printer will expand the company’s ability to quickly deliver a variety of applications, while maintaining its commitment to sustainability.
“With the HP Latex 3000 Printer, we can cost-effectively address a broader range of existing client requests, while also going after new education, office and hospitality clients thanks to the environmental benefits of HP Latex,” says David Carlson, Vice President, Frank O. Carlson & Co., Inc.
Xerox (Booth 1202) also had some big equipment sales announcements. On Tuesday, OSG Billing Services purchased four Xerox CiPress 500 Single Engine Duplex Production Inkjet Systems. The company will use the inkjet systems to produce transactional applications. OSG Billing Services offers state-of-the-art print and mail processes, electronic bill payment and presentment, and comprehensive marketing solutions targeted to specific needs.
The OTC Group, of London, Ontario, purchsed the Xerox Automated Packaging Solution for the iGen4 to accommodate its new digital folding carton packaging division. Xerox’s solution makes it possible for The OTC Group to offer more short-run digital folding carton packaging options to its clients in the consumer packaged goods, food, and pharmaceutical industries.
The company also announced the largest iGen sale in its history to photo giant Shutterfly and another large iGen order to Swiss photo marketer IFLOR. From the show floor, IFLOR President Gilles LaMere says, “The technology has been tested and proven. The iGen 150 is definitely the right product for us.”
Scodix (Booth 1921) reports selling four of its presses here at PRINT 13—so far. While company policy is to not identify its customers until after the equipment is installed, Vice President of Customer Business Development Ziki Kuly says all four were sold to companies in the U.S. and U.S. territories. The one customer that can be identified is repeat customer Tukaiz of Chicago, IL. One of the early adopters of Scodix technology, Tukaiz will now install the Scodix Ultra, the company’s latest product introduction. The new press will allow the company to differentiate itself further in its market environment.
“We’ve done tremendously well at the show,” Kuly says. “It has paid off to have our 2,400 sqft booth. We get at least 100 solid leads every day we’ve been here. PRINT 13 has been a tremendous show for us. We have been able to reach so many people to show them the advantages of digital image enhancements.”